For over a decade, Joe Holliman, Jr. lived the reality of the North American open road. Behind the wheel of heavy delivery trucks, he hauled freight across thousands of miles of highways spanning the United States and Canada, navigating winter blizzards, border crossings, and grueling cross-country shipping lanes. He didn't just study logistics on paper—he experienced the physical bottlenecks, carrier delays, and supply chain friction firsthand at loading docks from coast to coast.
Transitioning from the cab to executive logistics management, Joe spent the next 15 years as a senior shipping consultant and operational leader. Working at the highest levels of supply chain management, he mastered the intricate mechanics of nationwide freight strategy, comprehensive audits, carrier negotiations, and complex network optimization. He became the trusted expert companies turned to for transforming ballooning shipping expenses into lean, high-performing logistics operations.
After more than 25 years seeing the supply chain from every possible angle—from driving the rigs to managing enterprise logistics—Joe recognized a critical gap in the market: business owners were tired of faceless automated systems, call center runarounds, and brokers pushing their own agendas rather than what the client actually needed.
That realization sparked the creation of JRG Freight LLC. Founded as a multi-modal transportation and logistics provider, JRG Freight was built to deliver a rare combination: heavy-duty fleet execution and high-level logistics coordination, all backed by genuine human communication. As Manager, Joe channels his quarter-century of dual perspective into leading a team that values a handshake, answers the phone, and ensures your freight moves without friction.
